The Agora model for internet business started out as an experiment 10 years ago. Agora publishing company based in Baltimore Maryland developed the model. The model has helped Agora to grow into one of the largest online newsletter publishers in the world.
What exactly is the Agora Model internet Business?
The Agora internet business model works by using direct response marketing principles to sell information products online. The winning formula is tested and applied to other niches. It is a hybrid franchise business spinning off profitable businesses based on proven business tactics.
The model proved successful creating a 300 million dollars internet-marketing business in the process.
Why use the Agora Model?
There are two main benefits to using the model: the first is you are able to market your products online. When you market your business online
- You can sell at high profit margins because your cost of production is low
- You can work from any location and time zone
- You can start your business with as low as $1000
The second benefit is you can become an info publisher. Information products are niche products. Because…
- They have high perceived value (webinars, online courses, home study courses, boot camps)… so you can charge high prices
- Your cost of production is low, because you can outsource most of your staffing cost( ghostwriters, graphic designers).
- Your cost of delivery is low to zero ( you are sending electrons via email)
- Your customers get instant delivery.
- You can have your sales department on autopilot
If you are like me,who believes in starting business the smart way-low risk highly profitable-then the agora model is for you.
The 3 keys to success in the Agora Model internet business
- Drive traffic to your website
- Capture visitor information (lead capture)
- Follow up with email marketing and make sales.
Let us look at the 3 aspects of this business model in details….
The first step in the Agora model is to drive traffic to your website. You can drive traffic to your website by; blogging, co-registration leads, search engine optimization, joint venture deals, Pay-per-click Advertising, newsletter advertising and article marketing. Some of the above-mentioned ways are free and others will cost you money.
The bottom-line is you want to have prospects and visitors coming to your website as soon as possible.
When you start getting traffic to your website, you are able go to the next step in the Agora model….
To capture your website visitor contact information and build your list in the process.
You do so by persuading your visitors to sign up to your free ezine.
The key to success here is….you need to understand copy writing.
Copywriting is the art of writing so your customers make the decision to buy from you.
This step is the most important step in the agora internet model
The axiom copy is king applies…when you have know how to get to the right prospects…because with copy converting the right prospect to… buy from you is easy.
Why is this important?
Until you get visitors to your website and build, a relationship…your chances of growing your business is low.
You can only start to sell your products when you have customers.
The bottom line for step two is to build relationship with your prospects.
The third step is to follow up your prospects. The third step is mutual to the second, because you need to build relationship with your prospects-before you can follow them up.
Your in-house lists of customers are more responsive to your sales promotion….. because you have built a relationship with them.
What is the secret to building a relationship with your house list?
Send them valuable information………..
This means you offer them free actionable advice that solves their problems and frustrations.
When you are able to offer free useful advice and promote your products to your house list…..your sales and net profits will explode in no time.
We have looked at the agora model for starting an internet business.
We have also seen the keys to long-term success with this model of internet business.These keys have produced multimillion-dollar sales for Agora Inc.
The good news is you can apply this model to your business starting today.
Rich Schrefen, internet marketing expert and CEO strategic profits sums up the Agora internet model this way…
Step 1: Develop a multi-million dollar repeatable formula for selling nearly free information at 1,000%+ markups.
Step 2: Find new niches to apply the formula to.
Step 3: Repeat as needed (in their case to the tune of hundreds of millions of dollars a year)
Do you see the big picture?
Put your hands up… if you want to apply the Agora model to your business…
I will because it’s the wisest decision you can ever take.
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